moving people, steering ideas
extra+action is an independent creative and operative task force engineering infrastructure for the extra+ordinary
it translates visions into actionable reality, maintaining a constant state of operational momentum
(ɛkstra + ækʃən)
etymology: derived from the tactical field shorthand extraction (“secure exfiltration of an asset”) split to emphasize deliberate momentum
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these action stations are deployed to manage our primary missions
DILIGENCE
the logistics task force
secure transit, fleet coordination and logistical asset management
COMBINE
the equipment division
research, development and engineering of tactical apparel and gear
MONSTAMM
the communications desk
public relations, narrative management and cultural liaison
TURBINE
the artistic assets
audio production, sound engineering and media broadcasting
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side projects
+ physical instruments
tangible aides and modular identity assets designed for operational optimization, including the linear calendar and insignia patches
+ experimental retail
a theoretical staging ground and conceptual retail environment exploring the aesthetic of high-end logistics
+ civic infrastructures
conceptual models and spatial interventions designed to stabilize and elevate the local ecosystem
+ cultural patronage
curated audio playlists engineered to sustain local creative ecosystems
connected, discreet, unfazed
PHILOSOPHY
we operate at the highest echelons, but our integrity is not for sale
we enforce a strict, zero-tolerance policy for racism, sexism, or disrespect toward any of our personnel
true luxury is anchored in human dignity, and we only deploy for individuals who share this standard
we do not build for the ephemeral or the immediate
whether architecting a transit protocol, managing cultural communications, or designing an artifact,
our focus is on endurance, legacy, and sustainable execution
all our diverse projects share the same operational input
+ extreme discretion & security
the creation and maintenance of safe spaces, shielded from external friction
+ subcultural fluency
navigating highly specific ecosystems with deep nuance, absolute lack of judgment, and flawless adaptability
+ operational mastery
militant logistical planning to ensure the human experience remains entirely effortless and liberated
integrity and endurance
COMMUNICATION
not marketing
HOSPITALITY
not tourism
STYLE
not fashion
QUALITY
not quantity
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CONTACT
general inquiries:
studio@extraworks.ch
monstamm PR:
communications@extra-action.ch
diligence logistics:
events@extra-action.ch
turbine music:
info@turbinerecordings.com
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advertising
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nonsense
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short termism
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opportunism
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under the radar
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instinctive
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enduring
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fair
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